Creative Director, Designer, Orator, Architect of Presence

Geechi Pendergrass is a multidisciplinary creator whose work lives at the intersection of fashion, sound, philosophy, and lived experience. As the artist of General Principle Studio Atelier founded by Corterious Rai’mone, his practice is a sanctuary for disciplined creativity… a place where fabric becomes language, sound becomes architecture, and presence becomes its own form of storytelling.

Rooted in Memphis yet shaped by a global sense of luxury and lineage, his artistry pulls from traditions both seen and unseen. He is driven by the belief that creation is a form of duty… a responsibility to oneself, to community, and to the deeper intelligence that moves through us when we choose to stand in truth.

His work is not loud; it is inevitable.

His language is not decorative; it is intentional.

Every garment, poem, visual, and performance is guided by a quiet intensity… the kind of authority reserved for those who have earned their voice through discipline, sacrifice, and clarity of purpose.

Geechi P. treats fashion as a form of architecture, spoken word as sacred ritual, and cinematic visuals as living philosophy. He merges athletic discipline, editorial eye, and ancestral depth into a body of work that respects craftsmanship as much as it challenges convention.

General Principle is his vehicle… a self-sustaining creative house built on loyalty, precision, and the unwavering pursuit of excellence. It is a brand, but more importantly, a standard: a reminder that luxury is not a price point… it is a presence.

Through the Jeanyes Showcase and the evolving canon of General Principle, Geechi P. offers the world a narrative of sovereignty, refinement, community, and self-determined identity. His creations don’t just look good… they feel inevitable, as if they were always meant to exist.

He creates not to impress, but to imprint.

Not to be seen, but to be felt.

Not to follow culture, but to shape it.