General Principle Studio Atelier Memphis, TN · By Appointment

Investment Guide

Pricing &
Services

Every piece produced at G.P.S.A. is made by hand, with intention. Pricing reflects the time, craft, and creative direction invested in each project. A 50% deposit is required to reserve your appointment and secure your place in the queue.

01 Custom Cut & Sew Garments
Service Starting Price Deposit Est. Turnaround
T-Shirt / Polo / Basic Tops
Original pattern, premium textiles, fitted to your measurements.
starting at $300
50% deposit
2–3 weeks maximum
Dress Shirts / Bowling or Collard shirts / Non-Basic Tops
Structured garment with collars, cuffs, and custom details. Premium textiles.
starting at $380
50% deposit
2–3 weeks maximum
Hoodie / Sweatshirt
Custom-cut premium textiles.
starting at $420
50% deposit
2-3 weeks maximum
Sweaters / Outerwear Tops
Structured, premium textiles, bespoke silhouette.
starting at $420
50% deposit
2-3 weeks maximum
Dresses / Skirts
Full garment construction, original draping. Wool, linen, cotton, or blended premimum textiles.
starting at $500
50% deposit
3-4 weeks maximum. Dress fittings included
Jacket / Shirt-Jacket
Structured outerwear with interior finishing, pockets, and custom lining options.
starting at $650
50% deposit
3-4 weeks maximum
Full Coat / Overcoat
Bespoke full-length outerwear. The most time-intensive commission in the atelier.
starting at $800+
50% deposit
3-4 weeks maximum
02 Photography & Creative Direction
Package Price Deposit Deliverables
Digital or Manual Portrait Session
30, 60, 90 minute sessions. Personal or professional portraits with creative direction. Memphis area.
starting at $250
50% deposit
15+ edited images and link for full photo session
Wardrobe Editorial
2–3 hours. Multiple looks, styled editorial direction. Ideal for personal brand imagery.
$550
50% deposit
25+ images
Brand / Product Campaign
3–4 hours. Full creative direction for a brand or product. Includes mood board & styling.
$850
50% deposit
35+ images
Lookbook (Full Day)
6–8 hours. Complete fashion lookbook for a brand or collection. Multiple setups.
$1,500
50% deposit
50+ images

The Cut, Sew & Shoot Bundle

Commission a custom garment and photograph it in an editorial session — all under one roof. The garment is built for you. The shoot is designed around it. This is the full G.P.S.A. experience, and nothing else like it exists in Memphis.

Starting at

$750

50% deposit

Booking & Deposits

A 50% deposit is required to reserve your place in the queue. The remaining balance is due at the fitting or shoot day.

All commissions are accepted on a limited basis to protect the quality of each piece. Contact us to check current availability.

Deposits are non-refundable but may be transferred to a future appointment with at least 72 hours notice.

Keep in mind

Premium Luxury Fabric costs depending on material selection. Guidance is provided at the consultation.

Travel outside the Memphis metro area may incur an additional fee.

Rush orders (under 2 weeks) are subject to a 30% expedite fee depending on current workload and textile accomodations.

Ready to begin
your commission?

Commissions are limited. Inquire to check availability and start the conversation.

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General Principle Studio Atelier
Home
Cinematic
Photography
The Atelier
Artist Bio
Services
Price Points
Inquiries
General Principle Studio Atelier
Home
Cinematic
Photography
The Atelier
Artist Bio
Services
Price Points
Inquiries

GENERAL PRINCIPLE STUDIO ATELIER

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- For the ones who see, who build in silence… Until it’s time to make resonance